Massive Inc. and Activision blizzard Team UP
Massive Inc., Microsoft’s video game advertising unit, has signed deals with Activision Blizzard to provide advertising for 18 of its titles, as well as for its online service called battle.net which gamers use to play each other online in games such as World of Warcraft.
Massive Inc. said that the ads will be dynamic and targeted.
This will not be the first time Massive has partnered with Activision.
They had provided ads for an earlier version of Guitar Hero
